An Introduction To Lucrative List Building

A lucrative mailing list is not about how big the list is but about how accurate it is in allowing you to communicate with your real market and not with every Tom, Dick or Harriet.  The “money is in the list”, as you’ve heard, and once you have a list of thousand emails to market to you need to ensure it’s a list that is interested in what your selling, otherwise you won’t make much money.  Lucrative list buildings means creating a list of email addresses where there is a business potential – this enables you to fine tune and focus your marketing towards people who are most likely to buy from you.  The secret to doing this is to offer the right kind of freebies on your squeeze page to entice the right kind of people to give you their contact details and that means the freebie should be something directly relevant to what you are selling.

Next, keep your squeeze page clean – that means no (or at least the minimum number) of links to distract attention – the focus must be only on the freebie and getting the email addresses from the visitors.  keep the message on your page concise with few words in order that customers stay focused on filling out the email for their free download as this is the overall purpose of a squeeze page.  The average first time visitor to a squeeze page sends less than 5 seconds in deciding whether on not to read further so the headline has to be something that grabs attention from the get go – remember you are trying to build a list of potential customers and the headline must be directed to only those who may buy from you.  Ensure that the registration process is simple – have too many steps and people will drop out; ask too many questions and they will resent your being intrusive and may wonder about your motives in asking these questions.  Always have a clear statement offering a way to opt out if people change their minds.

There are a couple of options you can use to deliver the free product; you can immediately provide a link to the free product or set your mailing software up so that they have to confirm their email address before they receive their freebie.  Remember that lucrative list building means that a small list of people who are really interested in what you have to offer is better than a huge list of email addresses of people who will not respond to you.

• How To Build Your Email List
• Designing a Squeeze Page for the Highest Conversions
• Ten Essential List Building Techniques
• How to Benefit from Using Autoresponders to Increase Sales
• Rely On These Email Marketing Strategies