How To Create A Niche Website To Really Make Money Online

It’s very important at this point in my 7 steps to Really Make Money Online that you do not allow yourself to get sidetracked from your objective which at this point is to simply get on page one of the SERPs for your chosen keywords. I have already made a good decision in choosing my niche and I do not want to be distracted by looking at related niches or other possible income sources or I’ll never get this first site finished.

Now is the time we will nail down which affiliate offers we are going to promote or how otherwise we are going to monetize our site. Perhaps there is no viable affiliate offer and we will instead focus on ads like AdSense to monetize the site. If you’ve done everything correctly up to this point you will have been investigating potential products like Clickbank products (my favorites) while doing your keyword research and may have pretty good idea which products you’re going to promote.

Since you’ve already written a few pages of content take some time now and review which products match your content the best. Often times in what seems like a broad niche I find certain smaller products that really match what I’ve written about and I’ll focus on these over bigger sellers provided they meet two criteria: other affiliates must be making money with the product AND the product must have some built in follow up like a free course they give away on the sales page to capture an email address.  

You may choose to build you site first and then add your affiliate offer later. This is fine as long as you know that you have at least one offer that matches your site content to use. I’ve often toyed with the idea that putting a site up with no affilliate links  or ads may rank higher and faster than one without.

Since I’ve create all my content around specific keywords in a broader niche and thus have created a micro niche site it is critical that I set my site structure up to focus on these keywords. Most beginners have two basic options when it comes to creating a website site: using traditional html by either learning to code by hand or using an editor like Frontpage or Dreamweaver OR installing a blogging script that does it for you. I suggest you do the latter if you’ve never built a site before. While I began online coding all my sites by hand and then eventually using html editor programs; I now have shifted to using WordPress.org’s blogging script exclusively for all my new sites. It makes SEO so much easier than using html.

For this particular post I am not going to get into all the details about how to install a wordpress blog, or build a site, set up a hosting account, etc. as I feel all that info is readily available elsewhere on the net. Instead, I want to focus on how to optimize your site to get that first page listing for your keywords. One thing I will say about hosting though: buy a hosting account that will allow to to add unlimited domains to it. This reduces the cost of each additional site to only the domain name, making even low traffic sites profitable.

I’ve already covered choosing the right domain name and writing your content in other posts, so now we focus on how to post that content in the most effective way possible. I’m going to separate this into two sections, one on using WordPress.org and the other on traditional html websites.

Optimizing an html site:

Use the Heading tag. Every page on your site should have one heading, preferrably at the beginning of your content that use the heading tag (<h1>) and contains your main keywords for that page. At least one of your pages should use the same keyword phrase as your domain name uses, and that page should also use that exact keyword phrase in it’s page title as well as the page’s url file name. Example: http://www.mykeywordphrase.com/my-keyword-phrase.html  That pages heading would also be “My Keyword Phrase”, and it’s page title would match as well.

The rest of your pages should contain your keyword phrase in a broader context, but each page’s title, heading and page file name should match. I’m a firm believer in the power of the keywords in the actual url and will even add sub directories just to get them in the url more often. Every page needs to have a unique longtail keyword phrase and everything about that page needs to use that keyword phrase including all internal links to that page.

Speaking of internal links, use them often in your content and the links back to your home page should use your keyword phrase as it’s anchor text, not the word “home”.  I personally like to use an absolute path in my home link also as this creates an association between my keyword phrase with my actual domain name.

If you’ve written your content well this is all the SEO you should need to do to get your site on Page one, provided you are not targeting  a keyword phrase with too much competition. I hope you are way past that by this part of the process. But if you need more help read this post Seo Mystery Revealed Review

Optimizing a WordPress Blog

Doing SEO on your wordpress blog is even easier. Your page titles will automatically become your heading tags and your static page url, so simply using your keywords correctly there and they will take care of that. The other item you need to concern yourself with is your categories and your tags. Make sure that all of your categories are very keyword specifc and do not over tag your posts. Only use tags that have keyword value for the post. 

You will also want to use a custom permalink structure, which you will find under your settings. If your site is hosted on Lunix server use this : “/%category%/%postname% “  If the site is hosted on a Windows server you may have to use this instead: “/index.php/%category%/%postname%” . Never use the WordPress default as it has no keyword value at all.

Whether you choose to use html or  a blog script keep in mind that we are building a site to capture a page one ranking for one specific keyword phrase. Don’t make the mistake of  trying to broaden that sites keyword scope or you may find your self losing your position. To keep a small site with only 4 or 5 pages of content on page one it needs to be very specific. If you want to go after other keywords, then build additional sites.

Adding your monetizing offer. There is simple approach I take to adding offers to my site. I simply create a site where the vistor has two options: Either leave my site the way they came in or click on a link that leads to one of my offers or pays me money like Adsense. Your offer may be for them to sign up to your mailing list, or it may be a direct affiliate link. It’s a simple but overlooked concept. Every link on your website that does not lead to another page on your site needs to either make you money when clicked on or present an offer to your visitor that you will receive a commission on. This is what’s know as a funnel system: the user may come into the site from a wide scope but ultimately exits through your offer or another monetizing device.

The only other choice is to back out the way they came in, which most people won’t take the time to do. And this is the point of creating the niche website, to profit from every visitor as much as possible. And this is how creating niche sites can be so profitable.

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