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What Effect Will Google’s Search Algorithm Encompass on Your Capability to Learn SEO
Google Insights Tutorial SEO Search Engine optimisation
Have any of you read Google’s application for a patent on their search algorithm?. The US Patent and Trademark Office Application document discusses a lot of issues that would be significant to those doing SEO training. For instance, link spamming was argued rather extensively in the application. The United States Patent Application (#0050071741) has set comprehensive boundaries on excessive link building which I support because of the prevalence of Linking Psychosis.
PART OF MY SEO ANALYSIS OF GOOGLE’S ALGORITHM:
But what I don’t agree entirely is the manner in which they attribute the merit of web pages by how popular it gets. I don’t believe in the notion that being more popular should be seen as having a higher importance but this appears to be what the say.
One more interesting component in the application is the manner in which they will rank a website based on which varieties of advertisements are found on your site. Thus, if a very popular advertiser like Amazon placed an ad on your page, then your website will be ranked highly. This is surely a welcome development for websites that get to have very famous businesses place ads on their pages. But the question is that what if you have certain products or services for sale on your website, would you run an Amazon ad for the same products or services just to get high ranking? Why would anyone go promoting the competitor’s products or services just to rank higher on search engines? Now, It will be interesting to see how Google will select the online business who will give the increase in rankings to the websites where their ads are displayed. For me this is simply ascribing more worth to being huge and famous rather than examining the quality and relevance of a website. The application as well talks about precedent records related to a website ranking in a particular period of time, emphasizing how its popularity all of a sudden surges specially when it comes to website traffic every time there is a news coverage about the said website and the way it subsequently affects its rankings.
One more aspect that is worth mentioning is determining the value of pages based on user maintained and generated data that looks through your browser’s bookmarks and favorites. Now that makes me wonder if this algorithm element is within the limits of user privacy. Would you permit Google to crawl into your computer and find out what sites you have bookmarked and placed in your ‘favorites’ folder?
CAN THE AGE OF A DOMAIN AFFECT GOOGLE SEO?
Furthermore, Google will also reference your browser’s cache files as a method of knowing the value of a website. The paper also states that search engines will observe cookies to learn of the shifting fascination (could be upward or downward) of a particular document. This could also challenge the boundaries of privacy as well. The application document also has an entry on applying additional burdens on up and coming websites by assigning them inferior rankings for a long period of time. For algorithms that are not readily detected and for long term purchases of domain names, the application document maintain that “certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” If that’s the case, then it becomes beneficial to simply extend the term of your domain name registrations since it will bestow improved rankings. If approved, this will create changes in the domain name market given that domain name registrations will become a valuable factor in a regulating a website’s ranking. This proposition could result in domain names being be maintained and marketed rather than being left to expire at the end of their registration periods. Are we looking at selling of domain names as becoming a profitable business? We’ll find out over time if that happens.
THOSE STARTING TO LEARN SEO SHOULD KEEP THIS IN MIND:
The document also inserts that it will be imposing penalties to sites that are linked to ‘illegitimate’ domains. I hope they obtain a method to determine if the links are from competitors that intend to discredit a site by intentionally linking the competitors’ sites to ‘illegitimate’ domains. With all this buzz about links associated with superior page rankings, it looks like older content will suffer a lot because it is old and therefore it will possibly be on the losing end when it comes to getting new links. But then again if the content is still useful and relevant then to some extent it could still get links to it. In the case of anchor text, the patent application Unique Words, Bigrams, and Phrases in Anchor Text are huge factors in determining rank. This means that if links accumulate, they would vary as to how website owners link to a document. Some of them would use the document’s URL to embed the link, some others would use “Blog This” link from Google’s blog site Blogger to get the page title among so many other ways to link a document.
SUPERIOR CLICKTHROUGH RATIOS AFFECT GOOGLE SEO:
One last significant entry in the application document is the ‘clickthrough’ data that Google determines from their search engine results that allocate sites higher rankings if they get high ‘clickthrough’ ratios from the Google Search Engine Results Page. The document states that Google can check the number of times that a site is clicked through from the search results page and even the amount of time that site visitors spend looking at the document in the link. This is where Google gets some of the data on how a page is ranked. With all the interesting things illustrated in the patent application document, I sense it would be a lot more fascinating to find out the people’s reactions to the content of the document. So get ready to hit the forums and look into what the people have to say.
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