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Picking Keywords for SEO – A Different View
The primary step to developing any search engine optimization effort is picking keywords. The overall consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the danger of being laughed off the Net, here’s a completely different view.
Going Massive…Going VERY Massive
Ought to you are doing analysis to spot keywords receiving heaps of traffic? Absolutely. Of this cluster, should you determine the keywords with very cheap amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.
Individuals that opt for a keyword phrase like “for sale by owner” [two million and searches a month and KEI of 0.000000000…] are usually dismissed as amateurs with unrealistic expectations. For those people that are in the business for some time, this bias deserves some reconsideration. The motivation is greed…pure and straightforward greed.
Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the instance on top of, assume the client could be a automotive-listing site and you’ve conquered all the listings for “automobile for sale by owner.” Yes, it took 15 months, however the client is happy and so are you. Or are you?
After a few weeks, you start thinking, “Damn, I ought to have gone for the phrase ‘for sale by owner’ and the additional 700,000 searches a month.” You begin obtaining visions of changing the site, but the anchor text in links and thus on is already set. In the end, you feel dissatisfied because you would like additional, damn it!
A Totally different Approach
Okay, I’m not advocating you throw competition analysis out the window. You must fully notice keywords that have solid traffic and low competition. If nothing else, you wish short-term carrots to stay you motivated. That being said, you must additionally arrange for the inherent evil greed in your twisted little seo soul. Don’t even attempt to deny it.
Here it comes…
I am advocating you opt for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.
Throwing caution to the wind, I’m even visiting argue that…[drum roll]…you consider one-word keywords! I know… Blasphemy!…Insanity!…Stupid Moron…etc. However assume about it. Once you’ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them…even a few?
Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Simply create certain you also throw some “wishful thinking” keywords. If the optimized web site survives for 3 or four years, you might just be thankful you did.
I’m off to optimize for the keyword “travel.” Lets see, Expedia is listed range 1 with a page rank of eight and 67 thousand back links on Google.
Ha! Expedia I mock thee!
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